Bending Under the Pressure

It's working!
 

Two weeks ago, over 200,000 of us signed a massive petition to PepsiCo demanding it stop destroying the rainforest for palm oil. Then we posted a staggering stream of comments to PepsiCo's Facebook wall. Insiders tell us that PepsiCo doesn't know how to respond, and is scrambling to neutralise our campaigning.
 

Now it’s time to raise the pressure again.
 

Our friends at the Rainforest Action Network are planning a worldwide day of action on May 20 -- and they need event hosts to make it happen.

Can you sign up with Rainforest Action Network to organise a small event in your home or community, and share a photo with us and PepsiCo to show them how the pressure is building?
 

This is our best chance to show PepsiCo the breadth of support for stopping deforestation for palm oil across different countries and markets.
 

Hosting an event may sound intimidating, but it can be anything from a dinner with friends to a photo with your family.
 

Here's the plan:

• You sign up to host an event
• You’ll get a follow-up email with instructions for joining on a training conference call with Rainforest Action Network
• With their help, you’ll plan a fun activity for May 20 (it could be a picnic, a dinner, an event outside your local Pepsi retailer, or whatever!)
• At the event, you’ll take photos and share them with Rainforest Action Network. We’ll share everyone’s photos with PepsiCo so it can see the strength and diversity of our movement.

These activities can vary greatly: Jacinta, a teacher in Australia, is running a colouring competition to teach her students about palm oil, Kaitlyn in Colorado is hosting a 5k run to stop palm oil destruction at her high school, and Jose in Washington DC is hosting a “cocktails for a cause” party.
We need to make sure that when PepsiCo executives come to the table, we have the strongest possible negotiating position. If we can prove that people around the world are mobilising, we’ll be that much more able to win.

We know we've captured its attention -- the next step is to show the depth of support for palm oil free of deforestation, slave labour, or gratuitous climate pollution.  If you want to join in, here's the link:

This is going to be good. Will you host an event on the 20th?